Data & AI leadership · London

Your data maturity score went up. Did your margin?

Governed · owned · connected

Structure first. Then ownership.

Every domain gets an owner, a definition and one source, built so your own team can run it after I've gone.

The outcome

One number the board trusts.

I help executive teams turn data and AI spend into results a CFO can count: lower cost, faster decisions, less risk. Based in London, working with UK enterprises in regulated and consumer sectors.

Exhibit A · Estimated value
~£20M
estimated value delivered across engagements
cost savings, avoided spend and efficiency gains
Exhibit B · Sources unified
100+
data sources unified into one governed platform
consumer healthcare
Exhibit C · Practice built
1 → 12
practice built from one engineer
8 promotions, 80%+ retention
Exhibit D · Sector
FTSE 100
and regulated-sector delivery
pharma and consumer health
§ 01 — The problem

Three signs you're paying for capability, not results.

Finding 01

The scores climb. The P&L doesn't move.

Capability assessments improve year on year, but cost, speed of decision and risk look the same as they did before the programme started.

Finding 02

Pilots multiply. Production doesn't.

Every quarter brings a new AI proof of concept. Very few are running, monitored and used by the business a year later.

Finding 03

Every number gets argued over.

The executive meeting spends its first twenty minutes reconciling figures. The platform exists, but nobody trusts it enough to decide on it.

Recommendation

The answer usually isn't more capability. It's making the capability you've already paid for change decisions, and measuring that instead.

Read the full argument

§ 02 — Tools

Are you in the trap? Fill in the form.

Twelve questions for executives, not engineers. You'll get a position on capability built against outcomes delivered, plus the three moves I'd make first.

2 minutesNo sign-upNothing leaves your browser
Form MT-12Maturity Trap
self-assessment
01
Could your CFO state the value data and AI delivered last year?
NoRough guessEstimateTracked
02
Of your AI pilots, how many are in production and used weekly?
None< ¼~½Most
03
… ten more questions
2 min
§ 04 — Working together

Four ways in, depending on how much you need leading.

Portrait of Yesbol Gabdullin
Yesbol GabdullinLondon
§ 05 — Why me

An engineer's standard for what counts as a result.

I trained as a control engineer. My first research measured what happens to a national power grid when large numbers of solar panels and electric vehicles connect to it, and that work was published through IEEE, IET and MDPI.

Then I spent three years on a medical-device factory floor at Baxter, where a bad number shows up as a quality failure and not as a slide. I've applied that standard to data ever since: if a measurement doesn't change a decision, it isn't worth producing.

Since 2021 I've led enterprise data and AI work for FTSE 100 and regulated-sector organisations, and built a data engineering and architecture practice from one engineer to twelve.

Close enough to the code to catch a bad architecture decision early. Senior enough to own the outcome with the board.

Background, credentials & research

Based in London · Working across the UK

Bring one number you'd like to move.

Thirty minutes, no deck. Tell me where data or AI spend isn't paying back, and I'll tell you honestly whether I'm the right person to help.

The City of London skyline with the Gherkin and the Shard
City of London51.5072° N, 0.1276° W